Last year BAM’s Interactive Director, Justin Fritz and VP, Neil Catapano took the stage in front of a packed house in Kansas City to showcase the many benefits of mobile marketing. Justin shared his successful mobile search marketing strategy to Culligan dealers big and small. From less competition to lower cost per sale, Justin provided actual metrics from BAM’s nationwide Culligan paid search campaigns that spoke to the efficiencies of mobile search.
No sooner did they leave the stage, they received their next assignment. Their task? To develop a web based lead management tool that would seamlessly tie in all lead sources and streamline a Culligan dealer’s operations.
Ten long months have passed and BAM has emerged from the lab with a built-from-scratch, web based lead tracking system known as The BAM LeadTracker. Guided by several Culligan sales managers, BAM refused to take a pre-existing piece of lead software and force it to fit the specific needs of Culligan.
Justin and Neil will once again take the stage, February 22nd at the Sheraton Wild Horse Pass in Phoenix, Arizona at the 2013 Culligan Dealers Association of North America Convention and Product Fair. They will be sharing their best practices for tracking and managing all leads, from web, phone, or even walk-in inquiries.
BAM’s presentation will culminate with the public unveiling and live demonstration of The BAM LeadTracker. With its easy-to-use interface, it has the capability to empower all appointment driven businesses, not just Culligan. BAM’s latest creation puts the knowledge at the business owner’s fingertips, allowing them the ability to easily and automatically measure ROI and the effectiveness of their advertising campaigns.